Digital Marketing- PLAN V/S STRATEGY

A digital marketing plan is a detailed document that outlines the specific actions that a company will take to achieve its digital marketing objectives. It is a practical, actionable plan that outlines the steps that need to be taken to reach the desired goals.

A digital marketing strategy, on the other hand, is a high-level document that outlines the overall approach that a company will take to achieve its digital marketing goals. It is a long-term plan that outlines the overall direction and focus of the company's digital marketing efforts.

In other words, a digital marketing plan is the specific tactics and actions that a company will take to achieve its digital marketing goals, while a digital marketing strategy is an overall plan for how the company will achieve those goals. Both are important for effectively marketing a business online, but they serve different purposes.

Here's an example of how a digital marketing plan and a digital marketing strategy might differ:

Digital Marketing Plan:

• Increase website traffic by 20% through search engine optimization (SEO)

• Increase conversion rate by 10% through A/B testing and targeted email campaigns

• Increase brand awareness by running targeted social media ads

Digital Marketing Strategy:

• Increase online presence through search engine optimization, paid advertising, and social media marketing

• Improve user experience and conversion rates through website redesign and targeted email campaigns

• Build brand awareness through content marketing and influencer partnerships

In this example, the digital marketing plan outlines the specific tactics that will be used to achieve specific goals, such as increasing website traffic and conversion rates. The digital marketing strategy, on the other hand, outlines the overall approach that the company will take to achieve its digital marketing goals, such as increasing online presence and improving user experience.